Legia Sport Business Programme

Master the domestic and international sports, media and entertainment industry. The graduate and professional development programme inspired by the Industry, ISC and Legia.

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Dariusz Mioduski

Owner and President, Legia

"Legia is not only the most successful football club in Poland but also one of the biggest sports brands in the region with activities spanning across a multitude of team and individual sports, lifestyle, health, technology and entertainment. In creating LSBP we are fulfilling an important part of our mission to share our knowledge and contacts and help in creating a new generation of leaders who will build the future of Polish and international sport."

Nigel Fletcher

Chief Executive, ISC

“As the meeting place for the business of sport, the ISC is the networking centre for professionals. The Legia Sport Business Programme is designed and developed to fully equip the next generation of managers and leaders in the sports industry.”

Tomasz Zahorski

Tomasz Zahorski

CEO, Legia Training Center

“My professional dream was always to work in football and sports industry. I am proud that now we can open the doors to this unique business to many talented and ambitious people. We have created for them a very practical programme and one of a kind offering of networking and professional opportunities.”

What is involved?

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The Legia Sport Business Programme encapsulates all of the specialist areas of the business of sport and provides you with the knowledge and network to develop your career:

  • The combination of practical on-site training and seminars at Legia
  • Industry networking events
  • 15 online courses and ongoing guest webinars as the winning formula
  • Guarantee of priority in receiving job offers from Legia Warszawa, Legia Training Center, Legia Basketball, Legia Tenis & Golf and others

 

After successful completion of the Legia Sport Business Programme, you will have earned the Legia Sport Business Programme certificate in Sport, Media and Entertainment whilst enhancing your global sports industry network and equipping you with skills and knowledge for the future.

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Find out more about the Legia Sport Business programme

The Legia Sport Business Programme has been designed by sport industry professionals who have decades of sector experience. In the brochure you will find the structure of the programme, the course content and the networking possibilities.

Download Brochure

Online Courses on the Business of Sport

Sports Strategic Planning

Creating a long-term strategic plan is a key part of any sporting organisation which is looking to develop and grow. A strategic plan should not be confused with an operating or business plan.

Fan Engagement Course

If you are involved in the marketing team of a sports organisation, one of your biggest challenges is getting your fans’ attention. Sports clubs need to stand out from the crowd.

Sports Communications Course

After completing this course, you will understand the process of managing sports communications and the timeline behind it.

Sports Branding Course

After completing this course, you will have learned about the process of branding, from strategic brand positioning to brand identity and voice. This course will equip sports marketing professionals with a greater understanding of branding

Sports Governance, Law and Integrity Course

After completing this course, you should understand how to govern a sport ethically and legally.

Sports Commercial Course

After completing this course, you will understand how sports organisations generate revenue and the different methods used to raise funds. For this course we will focus more on the elite/pro clubs rather than the amateur side of sport.

Sports Sponsorship Course

After completing this course, you should be able to understand the process of managing a sponsorship and be equipped for working in this area.

Stadium and Venue Operations Course

You will have a clearer understanding of the sports operations structures that exist within sports organisations. We will look at stadium operations, venue management and the different challenges faced when running a major sporting event.

eSports and Gaming Course

This course sets out the basics of eSports and gaming, and how to develop a plan for your organisation to get involved and explore this world.

Sports Tourism Course

After completing this course, you should be able to understand the process of building a sports tourism strategy and be equipped for building a career in this area.

Sports Events Course

Be able to understand the process of building a sports event and be equipped for building a career in this area.

Sports Development Course

In this course you will learn about a global overview of grassroots sport health and social benefits of grassroots clubs.

High Performance in Sport Course

After completing this course, you should be able to understand how to build a high performance sports system and be equipped for working in this area.

Player Athlete Management Course

After completing this course, you should be able to understand the process of managing an athlete and be equipped for working in a talent agency.

Introduction to the Business of Sport and Sports Management

After completing this course, you will have a clearer understanding of the sports management structures within sports organisations, federations and clubs.
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Attend the events

Building relationships is key in any industry and in the Sports, Media and Entertainment market even more so. As part of the Legia Sport Business Programme students have the opportunity to participate in the International Sports Convention in London and Science 4 Football conference in Warsaw. The International Sports Convention takes place on March 22-23, 2023 at the Tottenham Hotspur Stadium.

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Professional Development, Industry Network, Career opportunities

The Legia Sport Business Programme continually brings together leaders from the industry and managers to enhance opportunities to enter the industry or further progress. Legia and ISC also offer participants first access to apply for job opportunities and internships.

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